And if you happen to be one of the people who don’t love chasing new shiny objects, you might feel like you’re just getting the scraps at best - even if your business idea is way better than the smooth-talking dude in the next ad over…
This doesn’t even address the mountains of “training” and “coaching” programs and “videos” and “Systems” that are out there that are a regurgitated copy of a copy of a copy of something that some dude introduced to the market back in 2014.
Some of them are better than others.
Most of them have conflicting information.
Many of them regurgitate the same “Old Way” stuff that no longer works…
Tripwires, curiosity hooks, push marketing, coercion, arm twisting...
And a lot of the “coaches” don’t even run their own businesses anymore (if they ever did in the first place).
I’ve not found any founded by Godly Christian businessmen or women with fruit on the tree.
At least any that are bold and proud of their relationship and apprenticeship with Jesus our Lord.
Regardless, they all pretty much rely on you to be a rocket scientist when it comes to paid ads or “funnel building”, product selection, sales, and most require you to have amazing copywriting skills and technical chops.
If you aren't great at “funnels”, copywriting, marketing, paid ads, or technology, you get the crumbs. That stinks.
Despite our best efforts, studying, buying courses, and trying different things, we are more confused and overwhelmed than ever, and when we look into the mirror, we maybe don’t see a winner, the champion that God created…
Instead, it can feel like “it’s working for them, what in the heck is wrong with me?”
“I know God wants me blessed. It says so in Deuteronomy 8:18: He gives me the power to produce wealth... but it’s not working..why? UGH!”
You don’t even realize all these things that are working against you...
But the bigger issue is, when is this business thing gonna start working and taking care of my family on a consistent and predictable basis?
Where I’m not on the roller coaster every month, struggling to explain to my spouse, you know, why the business thing is in the red again and is this going to be the thing that takes care of us or are we gonna be on the street one day...having to pack all our stuff in our car.
Do I need to give up on this dream and focus on my job? Get another job or whatever.
Am I going to have to work “40 more years?”
Will we ever be able to reach our dreams?
Can we really ever hit ten grand per month or heck, even four grand?
Many of us have tried and failed so often that it’s hard to roll up our sleeves and try again.